• Partners

HIP is a trusted property partner of some of the UK’s leading leisure brands. By drawing on HIP’s expertise in property, leisure operators are given the freedom to focus on what they do best: building a great brand and delivering high quality customer experience.

Mr David Lloyd
PREMIER Partner*

“First there was David Lloyd, the tennis player. Then there was David Lloyd, the health and sports club tycoon. Today, the entrepreneur will set out plans for a chain of David Lloyd’s Adventure Parks.”
– Dominic Walsh, The Sunday Times

With this new business venture, Mr Lloyd is continuing to pursue his commitment to bringing recreational sports to a wider audience.

“Mr Lloyd’s adventure parks offering aims to be the ultimate family adventure destination with sessions and activities to suit everyone.”
– Martin Helme

The range of activities offered by the parks will go far beyond a simple trampolining concept (see below) and will include a host of rare-to-find indoor and outdoor activities, brought together for the first time. Some of the activities available at Mr David Lloyd’s adventure parks concept will include:

  • Zip-wire adventures
  • Climbing ‘cardio’ walls
  • Wall running
  • High wires
  • Soft play areas for under-5s
  • Crazy golf courses
  • Extensive trampoline parks
  • Air bags
  • Dodgeball
  • Freestyle jumping
  • Obstacle courses

“Visitors will clock in with a special smartwatch, which will tot up how long they’ve spent on the activities and charge them £14 an hour.”
– The Sunday Times, Dominic Walsh

David Lloyd’s Adventure Parks will also house themed restaurants serving tasty, healthy meals to visitors and providing the company with a second line of revenue. Having opened successful DLICIOUS outlets in David Lloyd Clubs across the country, this is another aspect of the business model in which Mr Lloyd has a wealth of experience.

 

How to Invest

Flip Out 

 

Flip Out’s story began in Sydney in 2012 when Brent Grundy- CEO- was sitting in a children’s play centre watching his son at a friend’s birthday party. Looking around, he noticed that many of the kids were too big to enjoy the facilities and so missed out on a lot of the fun. In that moment, he made it his mission to create a play environment that would not only entertain children of all ages, but also mum, dad, and even grandma and grandpa.

After opening its first location that year, Flip Out has since expanded to 65 centres in 7 countries worldwide. With 16 centres in the UK alone, they are the country’s leading trampoline operator, regularly hosting parties, fitness sessions and classes for all ages and abilities. The superior size and quality of their trampolines has attracted the likes of professional trampolinists, free runners, circus artists and gymnasts, all of whom are part of the ever-expanding Flip Out community.

www.flipout.co.uk

Background

Case Study: Trampoline Parks

By partnering with both Flip Out and Mr David Lloyd, HIP will benefit from significant exposure to the UK’s growing trampoline park market

One of the leading offerings in Mr David Lloyd’s adventure parks concept is trampolining, a central activity at the concept’s test venue. The International Association of Trampoline Parks (IATP) estimates that by the end of this year there will be more than 550 indoor trampoline parks worldwide. Despite the trampoline park market’s considerable growth, with more than 100,000 leisure centres globally, the opportunities for expansion are still huge. We predict that the market will continue to grow quickly in the Western world over the next 5 years. A tipping point has been reached and the market is ripe for exploitation.

A number of overseas trampolining-led operators have begun to establish themselves, but none have more than 5 centres. There are currently at around 90 trampoline-based clubs, with as many as 10 additional centres planned. The market is small, but growing fast, with the number of venues forecast to grow 50% over the next year or so. This opportunity is very much of the moment.

“Trampoline parks already seem to be catching landlords’ attention, and if more property owners become convinced of their potential, trampolining could be poised to become the country’s new fitness craze”
Samantha Lyster, Property Week.

TeamSport Karting

 

TeamSport have built their Go-Karting brand on the back of the glamor of F1, rather than the grit of your traditional Go-Karting outfit. TeamSport’s multilevel tracks range from 375m to 1000m and include tunnels, multiple levels and chicanes and operate with state of the art karts and professional, customer focused staff. Track build-costs are comparatively high, standing in the region of £1m. This considerable step up in quality is not matched by an increase in price however. Where the average price is around £30 for two 15-minute Go-Karting sessions, at a TeamSport location, prices are usually only £2 to £5 higher.

It turns out that customers are more than happy to pay this small premium for a superior quality product and as a result, TeamSport are expanding rapidly. They have opened 3 centres in 2017 alone: in Dunstable, Harlow and Newcastle. The product’s superior quality is evidenced by the number of famous motorsport drivers who have visited TeamSport locations over the years. Names include Formula One World Champion John Surtees, former Force India driver Adrian Sutil, as well as Mark Webber and Damon Hill.

www.team-sport.co.uk

Omni Fight Club

 

The Omni Fight Club concept works to solve problems for customers and operators in the fitness industry by providing full body, high-intensity group workouts for people of all abilities. OFC’s ‘fun, tough fitness’ uses cutting-edge heart rate monitoring technology and mounted screens to give live feedback to participants, providing them with motivation and fostering mutual support.

OFC does all of this operating in small, cost effective units. A studio can be launched in a space as small as 2500 square feet, costs around £250,000 and can be run by as few as 3 staff. This makes the roll-out model considerably more affordable than traditional gym-based models. Sean Philips’ experience in this sector is vital in ensuring that the operational model is as streamlined as possible, offering both a great customer experience and a cost effective entrance to a global market

OFC currently have 6 locations across the US and are positioned to enter the European market with a bang, having secured master franchises in the UK, Ireland, Spain and Portugal.

www.omnifightclub.com