A message from Martin Helme, Chief Executive Officer of Holmes Investment Properties Plc
“I am proud to represent two long-standing and successful family businesses that have come together to create a style of leisure centre that combines hard to find, but easy to enjoy activities that are fun for everyone.
Firstly, the David Lloyd family, have a fifty year relationship with sports activities from playing world-class tennis to building one of the most successful leisure centre empires in Europe. Secondly, the Holmes family, the biggest shareholders in HIP Plc deliver property expertise to the business, having 60 years’ experience and excellence in the property market, specializing in property development, surveying, financing and an Agency office. These two families set the tone for the business that looks to build long-term value in the Company, the Brand and each and every leisure centre, so that generations of families and friends can enjoy themselves time and again.
Mr Lloyd will use his extensive experience to source good locations to site his new adventure centres, which Holmes Investment Properties will finance, purchase the land and develop into ground-breaking new activity-driven leisure venues.
Our contract with Mr Lloyd’s operating company delivers a long-term lease, with a pre-agreed 10% rental yield on the cost of each site, with upward only rent reviews. Mr Lloyd has had years of success in opening leisure centres and given the longevity of each family business, we are confident that the two companies will remain long-term partners.
In addition, the HIP’s growing expertise in land discovery, financing, land ownership and the leisure sector allows HIP to broaden our partnership beyond Mr David Lloyd and sign up other leisure operators. HIP has signed memorandum of understanding with three other leisure companies: the UK’s largest trampoline operator on a non-exclusive basis; and a similar, non-exclusive contract with the biggest go-karting brand in the country, and a boxing led gym. We will actively search for more partners, broadening our opportunity and amortising our costs base across a number of different leisure providers.
Our profits in the short term will come from asset appreciation, as HIP will own the land where each venue is sited. Once our leisure outlets are established, profits will come from revenue too.
Holmes Investment Properties is an asset-backed company in a growing leisure market, with the most successful entrepreneur in the industry as our partner, along with other big operators. Our company is in a strong position to benefit from this exciting segment of the property sector.
Chief Executive Officer
Holmes Investment Properties Plc”