• The Team

Martin Helme

Mr Helme is Group Chief Executive of the Robert Holmes group of companies, and is tasked with managing the group’s expansion. He qualified as a Chartered Accountant with Arthur Andersen and spent 10 years in Senior Finance Director roles in the UK and the Far East with blue chip Plc companies, and was Group FD of a quoted distributor of fashion and textile group.

In 1990, he organised a management buy-in of the retail company Global Village and wholesale business and built this up with a multi-branch network across southern England. More recently, he opened another retail business based in South East and he has further specialised in UK property development companies and raised £50 million for a developer in London of commercial to residential conversions.

A message from Martin Helme, Chief Executive Officer of Holmes Investment Properties Plc

“I am proud to represent two long-standing and successful family businesses that have come together to create a style of leisure centre that combines hard to find, but easy to enjoy activities that are fun for everyone.

Firstly, the David Lloyd family, have a fifty year relationship with sports activities from playing world-class tennis to building one of the most successful leisure centre empires in Europe. Secondly, the Holmes family, the biggest shareholders in HIP Plc deliver property expertise to the business, having 60 years’ experience and excellence in the property market, specializing in property development, surveying, financing and an Agency office. These two families set the tone for the business that looks to build long-term value in the Company, the Brand and each and every leisure centre, so that generations of families and friends can enjoy themselves time and again.

Mr Lloyd will use his extensive experience to source good locations to site his new adventure centres, which Holmes Investment Properties will finance, purchase the land and develop into ground-breaking new activity-driven leisure venues.

Our contract with Mr Lloyd’s operating company delivers a long-term lease, with a pre-agreed 10% rental yield on the cost of each site, with upward only rent reviews. Mr Lloyd has had years of success in opening leisure centres and given the longevity of each family business, we are confident that the two companies will remain long-term partners.

In addition, the HIP’s growing expertise in land discovery, financing, land ownership and the leisure sector allows HIP to broaden our partnership beyond Mr David Lloyd and sign up other leisure operators. HIP has signed memorandum of understanding with three other leisure companies: the UK’s largest trampoline operator on a non-exclusive basis; and a similar, non-exclusive contract with the biggest go-karting brand in the country, and a boxing led gym. We will actively search for more partners, broadening our opportunity and amortising our costs base across a number of different leisure providers.

Our profits in the short term will come from asset appreciation, as HIP will own the land where each venue is sited. Once our leisure outlets are established, profits will come from revenue too.

Holmes Investment Properties is an asset-backed company in a growing leisure market, with the most successful entrepreneur in the industry as our partner, along with other big operators. Our company is in a strong position to benefit from this exciting segment of the property sector.

Martin Helme

Chief Executive Officer
Holmes Investment Properties Plc”

Mr David Lloyd

Mr Lloyd was born on 3rd January 1948 in Great Britain. Along with his younger brother, John, they were two of the most successful British tennis players of their generation.

Following retirement from professional tennis, Mr Lloyd worked as a coach at a tennis club in Canada, where he decided to create his own tennis and health clubs in the UK. On his return to Britain, he founded David Lloyd Leisure Clubs with the first venue opening in west London at Heston in 1982.

It was a pioneering concept in health and fitness; family-orientated clubs with an emphasis on tennis. By 1995 there were 18 David Lloyd Leisure Clubs, at which point Whitbread Plc acquired the company for a reported £200 million (a record in the City at that time), incorporating it into its Restaurants & Leisure Division. Mr Lloyd remained as managing director of the division before leaving the company in 1996.

Mr Lloyd, together with his son, Scott, went on to create Next Generation fitness clubs. This new company was then purchased in 2007 by the then owners of David Lloyd Leisure valuing both companies at a joint price of £925 million.

Mr Lloyd has specific experience in finding sites and has developed some of the biggest in the UK. Since 1982, he found sites, gained planning permission, received funding and built each of the first 18 David Lloyd Leisure Centres from scratch. Mr Lloyd has thirty years’ experience in successful, large sports-orientated building projects in the UK and across the world, creating highly valuable top-quality venues.

Following the sale of his leisure businesses, Mr. Lloyd turned his attention to real estate and developed the highly acclaimed Sugar Hill Resort in Barbados, where purchasers included superstars, Sir Cliff Richard, John Lodge of the Moody Blues and famous entertainers.

He later founded David Lloyd Resorts, a holiday property shared-ownership concept. More recently, Mr Lloyd established David Lloyd Signature Homes, a property sales business specialising in French Alpine ski properties as well as featuring high quality properties in St Tropez, Monaco, a wine estate in the Languedoc region, city centre apartments in Lisbon, Portugal and a beachfront resort in Mauritius.

Nicolas Holmes

Nick joined the family business, Robert Holmes & Co, full time recently to maintain service excellence in the age of technology. Customer expectations now includes device-driven communications and Nick is driving this forward to maintain current clientele and expand the company’s client base.

Aged 40, he provides family succession together with the two existing directors. Nick has always focused on building client relationships and sales. He has an entrepreneurial spirit, proven by the building up of his own art gallery in Chelsea, where he had a loyal following of customers and artists. Since 2014, Nick has been actively involved in developing properties and acting as a Director in HIP Plc will be a seamless extension of his current duties and business activities.

David Dean

David is a marketeer of thirty years’ experience with a track record of making great brands even better and building the commercial side of businesses from scratch. He is renowned for award-winning strategies across a variety of industries delivering genuine ‘win-win’ scenarios for shareholders, customers and staff alike.

With a blue-chip background, David’s claims to fame include re-launching Tango, the soft drink and UK Head of Marketing at a Disney division as well as re-launching Captain Morgan Spiced Gold in the UK, making it one of the fastest growing spirits in the 90s.

As a senior consultant, he has worked globally with some of the biggest companies in the world, including The Coca-Cola Company in the USA, Procter and Gamble in China and the rest of Asia, as well as a Japanese automobile supplier in Africa, Inter-Continental Hotels across the world and many more blue-chip clients.